London International Awards

2024 Winners and Finalists

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Winners & Finalists From:

Filter: Grand LIA Winners Finalists

Creative Strategy: All Winners



Grand LIA

Creative Strategy

AKQA, Amsterdam

Brand: Pink Chip

Title: "The First Index To Put A Price On Bias"
Gold

Creative Strategy
Automotive

Publicis Conseil, Paris

Brand: Renault

Title: "Cars to Work"
Gold

Creative Strategy
Breaking Sector Convention

DAVID Madrid, Madrid

Brand: JCDecaux

Title: "Meet Marina Prieto"
Gold

Creative Strategy
Breaking Sector Convention

Ogilvy PR, New York

Brand: CeraVe Skincare

Title: "Michael CeraVe"
Gold

Creative Strategy
Breaking Sector Convention

Publicis Conseil, Paris

Brand: Darty

Title: "Long Lasting Reviews"
Silver

Creative Strategy
Breaking Sector Convention

Angry Butterfly, Toronto

Brand: Stok'd

Title: "Next to Stok'd"
Silver

Creative Strategy
Breaking Sector Convention

Ogilvy Singapore, Singapore

Brand: Vaseline

Title: "Transition Body Lotion"
Bronze

Creative Strategy
Breaking Sector Convention

Jung von Matt, Hamburg

Brand: Laut gegen Nazis

Title: "Rights Against the Right - The First Trademark That Stops Trading Nazi Merch."
Bronze

Creative Strategy
Breaking Sector Convention

Monks, Bogota

Brand: Poker

Title: "Beer Retirement Account"
Bronze

Creative Strategy
Breaking Sector Convention

Weber Shandwick, Cologne

Brand: Knorr

Title: "Supercube"
Gold

Creative Strategy
CPG/FMCG

GUT, Miami

Brand: NotMayo

Title: "Mayo Haters"
Gold

Creative Strategy
CPG/FMCG

LePub, Milan

Brand: Heineken

Title: "150 Years of Whateverken"
Gold

Creative Strategy
CPG/FMCG

Tombras, Knoxville

Brand: Sweethearts

Title: "Sweethearts Situationships"
Silver

Creative Strategy
CPG/FMCG

Wieden + Kennedy London, London

Brand: Kahlúa Coffee Liqueur

Title: "Feliz St Patrick's Day"
Silver

Creative Strategy
Consumer Insight

Publicis Conseil, Paris

Brand: Renault

Title: "Cars to Work"
Bronze

Creative Strategy
Consumer Insight

Saatchi & Saatchi ME, Dubai

Brand: Saudia

Title: "ProtecTasbih"
Silver

Creative Strategy
Contextual Insight

Saatchi & Saatchi ME, Dubai

Brand: Saudia

Title: "ProtecTasbih"
Silver

Creative Strategy
Creative Use of Data

McCann Poland, Warsaw

Brand: Mastercard

Title: "Room for Everyone"
Silver

Creative Strategy
Creative Use of Data

MRM Brazil, São Paulo

Brand: Samsung

Title: "Samsung ThrowBack Deals"
Silver

Creative Strategy
Creative Use of Data

Publicis Conseil, Paris

Brand: Darty

Title: "Long Lasting Reviews"
Gold

Creative Strategy
Cultural Insight

Tombras, Knoxville

Brand: Sweethearts

Title: "Sweethearts Situationships"
Silver

Creative Strategy
Cultural Insight

Courage, Toronto

Brand: KFC

Title: "Finger Lickin' Open Endorsements"
Silver

Creative Strategy
Cultural Insight

Dentsu Creative Iberia, Lisbon

Brand: MEO

Title: "Improbable Housemates"
Silver

Creative Strategy
Cultural Insight

Leo Burnett, Kuala Lumpur

Brand: Heineken

Title: "Heineken Heidden In Plain Sight"
Silver

Creative Strategy
Cultural Insight

McCann Worldgroup, Gurgaon

Brand: Buckaroo Footwear

Title: "Fit My Feet"
Silver

Creative Strategy
Cultural Insight

Wieden + Kennedy London, London

Brand: Kahlúa Coffee Liqueur

Title: "Feliz St Patrick's Day"
Bronze

Creative Strategy
Cultural Insight

GIGIL, Manila

Brand: CoCo Tea Milk Tea

Title: "Cool"
Bronze

Creative Strategy
Cultural Insight

Ogilvy India, Mumbai

Brand: Vodafone Idea Ltd.

Title: "Vi Human Network Testing Network"
Bronze

Creative Strategy
Cultural Insight

Ogilvy Singapore, Singapore

Brand: Shea Moisture

Title: "The Visa Loophole"
Bronze

Creative Strategy
Cultural Insight

Saatchi & Saatchi ME, Dubai

Brand: Saudia

Title: "ProtecTasbih"
Bronze

Creative Strategy
Cultural Insight

VML Singapore, Singapore

Brand: LUX

Title: "In Her Name"
Silver

Creative Strategy
Customer Targeting

Publicis Conseil, Paris

Brand: Renault

Title: "Cars to Work"
Bronze

Creative Strategy
Customer Targeting

MRM Brazil, São Paulo

Brand: Samsung

Title: "Samsung ThrowBack Deals"
Bronze

Creative Strategy
Customer Targeting

Ogilvy UK, London

Brand: My Life My Say

Title: "You Already Vote, So Vote"
Gold

Creative Strategy
Finance

AKQA, Amsterdam

Brand: Pink Chip

Title: "The First Index To Put A Price On Bias"
Bronze

Creative Strategy
Finance

BETC HAVAS, Sao Paulo

Brand: Santander Bank

Title: "The Gender Discount"
Bronze

Creative Strategy
Finance

McCann, Madrid

Brand: MAPFRE

Title: "Live Insurance"
Silver

Creative Strategy
Health Care and Pharmaceuticals

FCB Chicago, Chicago

Brand: Dramamine

Title: "The Last Barf Bag"
Silver

Creative Strategy
Health Care and Pharmaceuticals

McCann Worldgroup, Gurgaon

Brand: Buckaroo Footwear

Title: "Fit My Feet"
Bronze

Creative Strategy
Health Care and Pharmaceuticals

Ogilvy, Nairobi

Brand: MyDawa & Kenya Red Cross

Title: "First Boda"
Gold

Creative Strategy
Long-term Creative Strategy/Creative Effectiveness

DAVID, Bogotá

Brand: Corona

Title: "Corona Extra Lime: The Company"
Gold

Creative Strategy
Long-term Creative Strategy/Creative Effectiveness

McCann XBC, New York

Brand: Mastercard

Title: "Inclusive by Design"
Gold

Creative Strategy
Partnership & Collaboration

Angry Butterfly, Toronto

Brand: Stok'd

Title: "Next to Stok'd"
Bronze

Creative Strategy
Partnership & Collaboration

Ogilvy, Nairobi

Brand: MyDawa & Kenya Red Cross

Title: "First Boda"
Bronze

Creative Strategy
Partnership & Collaboration

Ogilvy India, Mumbai

Brand: Vodafone Idea Ltd.

Title: "Vi Human Network Testing Network"
Bronze

Creative Strategy
Partnership & Collaboration

Rethink, New York

Brand: Uber Eats

Title: "Horror Codes"
Gold

Creative Strategy
Public Service/Charity/NGO

Ogilvy UK, London

Brand: Mayor of London

Title: "Maaate"
Silver

Creative Strategy
Public Service/Charity/NGO

Ogilvy Shanghai, Shanghai

Brand: Morning Shanghai Project

Title: "Open All Ages"
Silver

Creative Strategy
Public Service/Charity/NGO

VML Belgium, Antwerp

Brand: Belgian Center for Missing and Sexually Exploited Children

Title: "Call Glenn"
Bronze

Creative Strategy
Public Service/Charity/NGO

Jung von Matt, Hamburg

Brand: Laut gegen Nazis

Title: "Rights Against the Right - The First Trademark That Stops Trading Nazi Merch."
Bronze

Creative Strategy
Public Service/Charity/NGO

Ogilvy UK, London

Brand: My Life My Say

Title: "You Already Vote, So Vote"
Gold

Creative Strategy
Retail

Publicis Conseil, Paris

Brand: Darty

Title: "Long Lasting Reviews"
Bronze

Creative Strategy
Retail

SERVICEPLAN Germany, Munich

Brand: PENNY

Title: "Price Packs"
Silver

Creative Strategy
Travel

VML, Kansas City

Brand: Tennessee Department of Tourist Development

Title: "Playcation"
Bronze

Creative Strategy
Travel

Publicis Groupe Hong Kong, Hong Kong

Brand: Cathay

Title: "Souvenired Media"
Gold

Creative Strategy
Use of Media

DAVID Madrid, Madrid

Brand: Netflix

Title: "Alcaraz Signs"
Gold

Creative Strategy
Use of Social Media

Ogilvy PR, New York

Brand: CeraVe Skincare

Title: "Michael CeraVe"
Silver

Creative Strategy
Use of Social Media

VML, Kansas City

Brand: Wendy's

Title: "Wendy's Enters the Chat"