Silver
Billboard
Beverages
| Entrant: | Ogilvy, New York |
| Brand: | Coca-Cola |
| Title: | "Twisted" |
| Corporate Name of Client: | The Coca-Cola Company |
| Client Company: | The Coca-Cola Company |
| Client President: | Selman Carega |
| Agency: | Ogilvy, New York |
| Agency Chief Executive Officers: | Laurent Ezekial, WPP Open X CEO |
| Global Chief Creative Officer: | Liz Taylor |
| Chief Creative Officer: | Samira Ansari |
| Executive Creative Director: | Andrew Hunter |
| Creative Directors: | Alice Teruzzi, Francesca Ferracini |
| Senior Copywriter: | Peter McInnis |
| Senior Art Director: | Woo Jae Yoon |
| Agency Chief Strategy Officer: | Anibal Casso |
| Agency Strategy Director: | Margaret Dick |
| Agency Account Supervisor: | Eva Lampell |
| Production Company: | Lobo |
| Executive Producers: | Su Constantine, Lobo; Zach Pollakoff, Heavy Duty Projects |
| Producers: | Vitor David, Lobo, BR |
| Head of Production: | Dave Rolfe (Hogarth) |
| Client Company EVP & Global Chief Marketing Officer: | Manolo Arroyo |
| Client Company Global Vice President Creative @ Coca-Cola: | Islam ElDessouky |
| Client Company Chief Marketing LATAM, The Coca-Cola Company: | Claudia Navarro |
| Client Company Vice President of Marketing Coca-Cola Trademark: | Ulises Ramirez Bourget |
| Client Company Global VP of Integrated Marketing Experience (IMX): | Vijay Parasuraman |
| Client Company Senior Director Creative Strategy Coca-Cola LATAM: | Luciana Mendes |
| Client Company Creative Strategist: | Yanina Bentancor |
| Client Company Director, Trademark Counsel: | Manuel Salgado |
| Client Company Internal Comms & Brand PR South Latin Coordinator: | Rodrigo Mascarenhas |
| Client Company Senior Media Manager: | Maria Luisa Kruel |
| Client Company Senior Director Media Consumer & Shopper South Zone LATAM: | Carla Dart |
| Client Company Marketing Director, Brand Lead Brazil: | Mariana David |
| Client Company Front Line Marketing Director, Argentina & Uruguay: | Gabriela Carracedo |
| Client Company Front Line Marketing Director, Argentina & Uruguay: | Maria Victoria Castagnino |
| Client Company Manager Media Planning, South Zone LATAM: | Florencia Ciani |
| Client Company Senior Director Legal Counsel: | Charlotte Murphy |
| Client Company Senior Director, Sustainability Communications: | Ana Zenatti |
| Client Company Senior Director I, Trademark Counsel: | Leah Feinman |
| Client Company Director, Brand Public Relations: | Amy Selwood |
| Client Company Senior Director, Content & Creative, Coca-Cola: | Chase Abraham |
| Client Company Senior Manager, Coca-Cola Creative: | Pauline Enahora |
| Client Company Senior Content Director, Coca-Cola: | Yugo Motta Aragao |
| Agency Global Executive Creative Director: | Guillermo Vega |
| Agency Global Client Lead: | Liam Parker |
| Agency Executive Group Director: | Shani Athureliya |
| Production Company Executive Producer, Hogarth: | Dena Lenard |
| Agency Global Deputy Chief Creative Officer: | Joe Sciarrotta |
| Agency Senior Project Manager: | Sarah Scardillo |
| Agency CEO, LATAM: | Horacio Genolet |
| Agency Creative Ops & PM: | Justin Gitterman |
| Agency Global CEO, Ogilvy PR: | Juliana Richter |
| Agency Global Head of Consumer PR: | Matt Buchanan |
| Agency Head of Consumer PR, Ogilvy UK: | Jane Fearly |
| Production Company Managing Partner, Lobo, BR: | Luis Ribeiro |
| Agency WPP Open X, Global Chief Creative Officer: | Andrew Keller |
Description:
Coca-Cola aims to recycle a bottle or can for each one they sell by 2030. The Coca-Cola logo is recognized by 94% of the world’s population. The objective was to use the brand’s famous identity to telegraph the importance of recycling in the most impactful way. So, we decided to break our very strict brand guidelines and crush Coca-Cola’s iconic logo to inspire people to recycle every single can.