Bronze
Music & Sound
Music Adaptation - Instrumental
| Entrant: | Heavy Duty Projects, New York |
| Brand: | Etsy |
| Title: | "Your Mission: Tim" |
| Corporate Name of Client: | Etsy |
| Agency: | Orchard Creative, New York |
| Agency Chief Executive Officer: | Barney Robinson |
| Global Chief Creative Officer: | David Kolbusz |
| Executive Creative Director: | Jimm Lasser |
| Senior Creative Directors: | Heather Larimer/Devon Hong/Conor Dooley |
| Senior Copywriter: | Grady Linnihan |
| Senior Art Director: | Perry Morton |
| Agency Head of Production: | Jenn Pennington |
| Agency Account Director: | Hayley Howell |
| Agency Account Manager: | Becky Tanner |
| Production Companies: | Biscuit Filmworks, Los Angeles/Biscuit Filmworks, London |
| Production Managing Director: | Steve Rogers |
| Director - US: | Shawn Lacy |
| Director - UK: | Rupert Reynolds-Maclean |
| 1st AD: | James Murray |
| Executive Producers: | Holly Vega/Ellese Shell |
| Producer: | Jay Veal |
| Head of Production - US: | Sean Moody |
| Head of Production - UK: | Sara Cummins |
| Production Project Manager: | Esther Rich |
| Post-Producer: | Brooke Rhoden |
| Music Production Company: | Heavy Duty Projects, New York |
| Music Executive Producer: | Zach Pollakoff |
| Music Composer: | Lalo Schifrin |
| Song Title: | Mission Impossible |
Description:
Our work began there, through casting UK and US singers, recording, and arranging a new version of the iconic theme.
We also provided final mix and sound design across the campaign. A shared goal with the agency's creative team was to capture a real-to-life sounding performance from our on-screen talent.
The brand famously caters to those who crave something authentic, personalized, and at various price points and our final product reflects this message.
In their third-quarter earnings, Etsy reported a record 92 million active buyers.
"The music production company was confident enough in musical language to help guide us in the reconstruction process, but also flexible and collaborative enough to allow us to explore and build - before, during and after filming.
They were a true partner every step of the way. In the end we have a collection of spots that really shine." Jenn Pennington, Head of Production at the Agency.