Every hotel loyalty program, including those by the biggest global 5-star chains, offers the same rewards such as complimentary breakfasts, late check-outs and free room upgrades.

Artotel Group, a Southeast-Asian luxury hotel chain known for its creative hospitality and love for art and culture, didn’t want to become part of the template.

So, we created a whole new tier called "Rockstar", in their existing loyalty program. It rewarded the most loyal guests with a complimentary stay, where they can do anything they want.

To reach Rockstar Status, guests needed to stay 120 nights within 6 months – a near-impossible challenge that got everybody talking.

This resulted in: +387% website visits. +30% room bookings. 11,488 new members in two weeks.

It made perfect business sense too, since allocating a marketing budget for this loyalty program would have been much higher compared to renovating or fixing a destroyed room. Ultimately, the brand saw an ROI that exceeded projected costs. In short, Rockstar Status is a groundbreaking initiative that rewrites every rule of hospitality by taking a controversial concept and converting it into a unique guest experience unlike anything offered elsewhere.