Bronze
Direct
Social Media
| Entrant: | FCB Chicago, Chicago |
| Brand: | Hidden Valley Ranch |
| Title: | "HVRxHVR" |
| Corporate Name of Client: | The Clorox Company |
| Client Company: | The Clorox Company, Oakland |
| Clients: | Nick Higgins/CC Ciafone/Lauren Pitts/Vicki Haber/Sadie Dorf/Kayla Carpenter |
| PR Company: | Current Global, Chicago |
| PR Company General Manager: | Virginia Devlin |
| PR Companies Account Manager(s): | Kylie Soderstrom/Andrea Blythe/Natalie Vergara/Ben Owings |
| PR Company Strategy Director: | AJ Pace |
| Agency: | FCB Chicago, Chicago |
| Agency Creative Chairman: | Danilo Boer |
| Global Chief Creative Officer: | Andres Ordonez |
| Executive Creative Director: | Justin Enderstein |
| Senior Creative Director: | Tommy LeRoux |
| Creative Directors: | John Doessel/John McKenzie/Miles Jappa/Bryant Prince/Paul Carpenter/Manuel Torres |
| Agency Head of Design: | Michele Morales |
| Agency Designers: | Megan Musgrave/Jenny Kim |
| Agency Executive Producer: | Lexie Tankersley |
| Agency Senior Producer: | Stacy Sinason |
| Agency Producer: | Shannon Clash |
| Agency Social Media Managers: | Abby Lipman/Samantha Merkin |
| Agency Content Supervisor: | Chris Colvin |
| Agency Project Manager: | LaCaira Rogers |
| Agency Group Account Director: | Cary Pierce |
| Agency Senior Account Director: | Kadi Jacobs |
| Agency Account Team: | Alondra Ibarra |
| Agency Planning Director: | JP Palmer |
| Production Companies: | MK Films, Chicago/Classic Color, Broadview |
| Director: | Darren Weninger |
| Executive Producer: | Joe Mosko |
| Producer: | R.J. Pole |
| Edit Facility: | 456 Studios, Chicago |
| Editor: | Seamus Hehir |
| Editorial Producer: | Beah Travis |
| Photography Studio: | Stephen Hamilton Productions, Chicago |
| Photographer: | Kate Cauffiel |
Description:
To ignite awareness for Hidden Valley Ranch’s new brand campaign, ‘Only Serious About Flavor,’ we poked fun at drop culture by designing a limited-edition bottle and partnering with the only brand as serious about flavor as Hidden Valley Ranch – Hidden Valley Ranch.
Like all limited-edition collabs, we pitched the new Hidden Valley Ranch Double Ranch bottles to media under embargo, seeded it to key taste-makers and released it on November 18 at the mecca of hype culture and brand collabs, ComplexCon.
However, instead of buying a booth at ComplexCon, we used a one-of-a-kind Snap lens to transform every booth into a Hidden Valley Ranch booth and when attendees used the lens, they were given a chance to score one of the exclusive bottles.
Coverage was seriously flavorful with over 400 hits and 1.9B impressions across local and national broadcast, online and social.