Global Network of the Year:
Ogilvy
Finalist
Production & Post-Production
Performance/Casting
| Entrant: | Ogilvy, Chicago |
| Brand: | Workday |
| Title: | "Rock Stars of Business" |
| Corporate Name of Client: | Workday |
| Client Company: | Workday, Pleasenton |
| Agency: | Ogilvy, Chicago |
| Chief Creative Officer: | Lisa Bright |
| Executive Creative Director: | Chris Turner |
| Group Creative Director: | Christine Montaquila |
| Associate Creative Directors: | Joe Benavente/Nicolai Michelsen |
| Senior Copywriter: | Hannah Daniels |
| Copywriter: | Allie Jones |
| Senior Art Director: | Abigail Todd |
| Art Director: | Barbara Polanco |
| Agency Designer: | Alexandra Davis |
| Agency Head of Production: | Jessica Nugent |
| Agency Executive Producers: | Seng Rimpakone/Mary Cheney |
| Agency Managing Director: | Dan La Russo |
| Agency SVP, Creative Communications: | Kappie Kopp |
| Agency Director of Business Affairs: | Heather Wiessman |
| Agency Executive Director: | Efren Gonzalez |
| Agency Head of Strategy: | Jared Gruner |
| Agency Brand Strategists: | Madeline Gore/Ifetayo JK |
| Agency Senior Account Executive: | Mia Akay |
| Agency Account Executive: | Lesly Mejia |
| Agency Senior Director, Social: | Jennifer Winberg |
| Agency Senior Social Strategist: | Ben Greengrass |
| Agency Social Editor: | Casey Barteau |
| Production Company: | O Positive, New York |
| Director: | Jim Jenkins |
| Executive Producers: | Marc Grill/Ralph Laucella |
| VFX Company: | Parliament, Los Angeles |
| VFX Supervisor: | Phil Crowe |
| VFX Producers: | Enca Kaul/Nora Brosnan/Rachel Greco |
| Lead Artists: | Eric Mason/Nathan Kane/Franz Kol/Lenz Kol/Sam Larson/Tim Miller |
| Edit Facility: | Cutters, Chicago |
| Editor: | Grand Gustafson |
| Assistant Editor: | Jack Taylor |
| Editorial Producers: | Heather Richardson/Yianni Frangos |
| Color Company: | Rare Medium, Brooklyn |
| Color Company Managing Director: | Heath Raymond |
| Colorist: | Fergus McCall |
| Sound Design Company: | Another Country, Chicago |
| Sound Design Company Managing Director: | Tim Konn |
| Sound Design Executive Producer: | Louise Rider |
| Sound Design Producer: | Josh Hunnicutt |
| Audio Engineers: | Jordan Stalling/Lucas Hansa |
| Music Production Company: | Elements, Santa Monica |
| Music Production Companies Executive Creative Directors: | Ian Dalsemer/J Bonilla/Dan Bewick/Andy Carroll |
| Music Executive Producer: | Nick Maker |
| Music Producers: | Gareth Smith/Habib Mourra/Belle Newman |
| Music Composers: | Reto Peter/Daniel Kempthorne |
| Song Title: | Getting Satisfaction |
Description:
“You’re such a rock star!” Inside the halls of many offices, this is the ultimate compliment for a job well done. But how does that make real rock stars feel? The legends who have trained, toured and lived the hard rocker life to earn the title? Workday, the finance and HR company responsible for creating more rock stars than any other, enlisted three rock legends who went to find corporate types on their own turf and personally deliver the message: “Stop calling each other rock stars!” From crashing the office, to finding execs on the golf course, to making Billy Idol a B2B Influencer on LinkedIn- a first for Billy and the platform- the campaign took rock star rebellion and brought it straight to the corporate world, disrupting the usual B2B conversation.