Silver
Billboard
Beverages
| Entrant: | Ogilvy, New York |
| Brand: | Coca-Cola |
| Title: | "Pressed" |
| Corporate Name of Client: | The Coca-Cola Company |
| Client Company: | The Coca-Cola Company |
| Client President: | Selman Carega |
| Client Company Global Vice President Creative @ Coca-Cola: | Islam ElDessouky |
| Client Company EVP & Global Chief Marketing Officer: | Manolo Arroyo |
| Client Company Vice President of Marketing Coca-Cola Trademark: | Ulises Ramirez Bourget |
| Client Company Chief Marketing LATAM: | Claudia Navarro |
| Client Company Global VP of Integrated Marketing Experience (IMX): | Vijay Parasuraman |
| Client Company Senior Director Creative Strategy Coca-Cola LATAM: | Luciana Mendes |
| Client Company Creative Strategist: | Yanina Bentancor |
| Client Company Director, Trademark Counsel: | Manuel Salgado |
| Client Company Internal Comms & Brand PR South Latin Coordinator: | Rodrigo Mascarenhas |
| Client Company Senior Media Manager: | Maria Luisa Kruel |
| Client Company Senior Director Media Consumer & Shopper South Zone LATAM: | Carla Dart |
| Client Company Marketing Director, Brand Lead Brazil: | Mariana David |
| Client Companies Front Line Marketing Director, Argentina & Uruguay: | Gabriela Carracedo/Maria Victoria Castagnino |
| Client Company Manager Media Planning, South Zone LATAM: | Florencia Ciani |
| Client Company Senior Director Legal Counsel: | Charlotte Murphy |
| Client Company Senior Director, Sustainability Communications: | Ana Zenatti |
| Client Company Senior Director I, Trademark Counsel: | Leah Feinman |
| Client Company Director, Brand Public Relations: | Amy Selwood |
| Client Company Senior Director, Content & Creative, Coca-Cola: | Chase Abraham |
| Client Company Senior Content Director, Coca-Cola: | Yugo Motta Aragao |
| Client Company Senior Manager, Coca-Cola Creative: | Pauline Enahora |
| Agency: | Ogilvy, New York |
| Agency Global CEO, Ogilvy PR: | Juliana Richter |
| Global Chief Creative Officer: | Liz Taylor |
| Agency Global Deputy Chief Creative Officer: | Joe Sciarrotta |
| Chief Creative Officer: | Samira Ansari |
| Executive Creative Director: | Andrew Hunter |
| Agency Global Executive Creative Director: | Guillermo Vega |
| Agency CEO, LATAM: | Horacio Genolet |
| Creative Directors: | Alice Teruzzi/Francesca Ferracini |
| Senior Copywriter: | Peter McInnis |
| Senior Art Director: | Woo Jae Yoon |
| Agency Chief Strategy Officer: | Anibal Casso |
| Agency Strategy Director: | Margaret Dick |
| Agency Executive Group Director: | Shani Athureliya |
| Agency Account Supervisor: | Eva Lampell |
| Agency Global Client Lead: | Liam Parker |
| Agency Senior Project Manager: | Sarah Scardillo |
| Agency Creative Ops & PM: | Justin Gitterman |
| Agency Global Head of Consumer PR: | Matt Buchanan |
| Agency Head of Consumer PR, Ogilvy UK: | Jane Fearly |
| Agency WPP Open X, Global Chief Creative Officer: | Andrew Keller |
| WPP Open X CEO: | Laurent Ezekial |
| Production Companies: | Lobo, Sao Paulo/ Heavy Duty Projects/Hogarth |
| Lobo Managing Partner: | Luis Ribeiro |
| Executive Producer: | Su Constantine |
| Heavy Duty Projects Executive Producer: | Zach Pollakoff |
| Hogarth Head of Production: | Dave Rolfe |
| Hogarth Executive Producer: | Dena Lenard |
| Producer: | Vitor David |
Description:
Coca-Cola aims to recycle a bottle or can for each one they sell by 2030. The Coca-Cola logo is recognized by 94% of the world’s population. The objective was to use the brand’s famous identity to telegraph the importance of recycling in the most impactful way. So, we decided to break our very strict brand guidelines and crush Coca-Cola’s iconic logo to inspire people to recycle every single can.