Global Network of the Year:
Ogilvy
Finalist
Health & Wellness-Craft
Craft - Illustration Campaign
| Entrant: | Ogilvy Singapore, Singapore |
| Brand: | Closeup |
| Title(s): | "Situationship - Film", "Situationship Multii-Image Board", "Situationship - Board", "Sometimes You Drink and Dial Her", "At Work You Keep It Professional", "She Always Says", "You Like Him", "Is This A Relationship" |
| Corporate Name of Client: | Unilever |
| Client Company: | Unilever, Singapore |
| Client Company Global Vice President, Closeup: | Gaurav Datta |
| Client Company Senior Global Brand Director, Closeup: | Jyoti Samajpati |
| Client Company Global Digital Experiences Lead, Personal Care, Closeup: | Triveni Rajagopal |
| Client Company Global Assistant Brand Manager, Closeup: | Lauren Chee |
| PR Company: | Ogilvy Singapore, Singapore |
| PR Company Account Manager: | Sarah Wong |
| PR Company Account Executive: | Yasmeen Rashid |
| PR Company Business Director: | Paula Fisher |
| Agency: | Ogilvy Singapore, Singapore |
| Global Chief Creative Officer: | Liz Taylor |
| Chief Creative Officers: | Reed Collins/Nicolas Courant/Marco Versolato |
| Creative Director: | Stephan Schwarz |
| Associate Creative Directors: | Bruno Andrade/Ria Ocampo/Rachel Chew |
| Creative: | Juggi Ramakrishnan |
| Agency Head of Production: | Gerri Hamill |
| Agency Senior Producers: | Carolyn Ong/Gina Tan |
| Agency Producer: | Nazurah Zulfakir |
| Agency Managing Director, WPP@Unilever: | David Dahan |
| Agency Asia Managing Director, Unilever: | Aanchal Sethi |
| Agency Strategy Directors: | Dilip Garga/Anam Hakeem |
| Agency Executive Strategy Director: | Sumegha Rao |
| Agency Strategist: | Mellita Angga |
| Agency Business Director: | MJ Pena |
| Agency Account Directors: | Joey Lew/Joyce D’souza |
| Production Company: | Black Madre, Sao Paulo |
Description:
Coined in 2017, a ‘situationship’ is a Gen Z term used to describe a romantic or sexual relationship that is undefined and noncommittal. It challenges societal expectations that a relationship has to be rigidly defined.
As the oral care brand that’s all for people getting closer, Closeup created a series of posters to celebrate the situationship – and the freedom it gives people to get closer in the present, without worrying about the future and all the pressures that comes with it.