Finalist
Audio & Radio
Consumer Campaign
Entrant: | Ogilvy Germany |
Brand: | German Rail |
Title(s): | "Could be greener: Coffee Cup", "Could be greener: Baby", "Could be greener: Backpack" |
Corporate Name of Client: | German Rail, Berlin |
Clients: | Juergen Kornmann/Stefanie Berk/Dr. Thomas Kemper/Julia Janssen/Markus Faelsch/Ben Jounes Haoulani |
Agency: | Ogilvy Germany |
Agency Creative Chairman: | Dr. Stephan Vogel |
Global Chief Creative Officer: | Liz Taylor |
Chief Creative Officers: | Siyamak Jung/Dora Osinde |
Executive Creative Director: | Peter Roemmelt |
Creative Directors: | Sinya Horwedel/Simon Oppmann/Asli Sahin |
Copywriter: | Chané Botha |
Agency Producer: | Tina Rentzsch |
Agency Account Team: | Roland Stauber/Alice Baldczus'Carmen Noisternig |
Production Company: | ANQER, Frankfurt am Main |
Director: | Tom Streller |
Producer: | Simon Hebler |
Director of Photography: | Tim Pfautsch |
Post-Production Company: | ACHT Hamburg, Hamburg |
Editor: | Mathias Koehler |
Colorist: | Max Baule |
Sound Design Company: | Riversound Studio, Geisenheim |
Sound Designer: | Bernhard Leimbrock |
Music Production Company: | MOKOH Music, Berlin |
Music Producer: | Stephan Moritz |
Music Composers: | Schallbauer/Stephan Moritz |
Audio Production Company: | FunDeMental, Frankfurt am Main |
Audio Producer: | Stephan Becker |
Description:
Oh, the things we do and don't do for the climate! It even influences our sustainably conscious buying power. We drink from biodegradable takeaway coffee cups, choose those priceless 100% vegan backpacks made from banana fibres and opt for the bio baby products only.
Yes, for us, these climate conscious decisions are our sustainable quantum leaps; they make us feel like the vanguards of climate protection.
But then, we hop on a plane or turn on the ignition of our gasoline guzzling cars and in just a few minutes, our efforts go up in a sea of CO2.
This brings us to a crucial point: If our vegan backpacks and environmentally friendly goods could talk, how would they feel, what would they say about it all?
They'd be extremely frustrated, especially if there were a more climate-friendly way to get around.
The message from German Rail: You travel greener by train.