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Entrant: Ogilvy Germany
Brand: German Rail
Title(s): "Could be greener: Coffee Cup", "Could be greener: Baby", "Could be greener: Backpack"
Corporate Name of Client: German Rail, Berlin
Clients: Juergen Kornmann/Stefanie Berk/Dr. Thomas Kemper/Julia Janssen/Markus Faelsch/Ben Jounes Haoulani
Agency: Ogilvy Germany
Agency Creative Chairman: Dr. Stephan Vogel
Global Chief Creative Officer: Liz Taylor
Chief Creative Officers: Siyamak Jung/Dora Osinde
Executive Creative Director: Peter Roemmelt
Creative Directors: Sinya Horwedel/Simon Oppmann/Asli Sahin
Copywriter: Chané Botha
Agency Producer: Tina Rentzsch
Agency Account Team: Roland Stauber/Alice Baldczus'Carmen Noisternig
Production Company: ANQER, Frankfurt am Main
Director: Tom Streller
Producer: Simon Hebler
Director of Photography: Tim Pfautsch
Post-Production Company: ACHT Hamburg, Hamburg
Editor: Mathias Koehler
Colorist: Max Baule
Sound Design Company: Riversound Studio, Geisenheim
Sound Designer: Bernhard Leimbrock
Music Production Company: MOKOH Music, Berlin
Music Producer: Stephan Moritz
Music Composers: Schallbauer/Stephan Moritz
Audio Production Company: FunDeMental, Frankfurt am Main
Audio Producer: Stephan Becker

Description:
Oh, the things we do and don't do for the climate! It even influences our sustainably conscious buying power. We drink from biodegradable takeaway coffee cups, choose those priceless 100% vegan backpacks made from banana fibres and opt for the bio baby products only.

Yes, for us, these climate conscious decisions are our sustainable quantum leaps; they make us feel like the vanguards of climate protection.

But then, we hop on a plane or turn on the ignition of our gasoline guzzling cars and in just a few minutes, our efforts go up in a sea of CO2.

This brings us to a crucial point: If our vegan backpacks and environmentally friendly goods could talk, how would they feel, what would they say about it all?

They'd be extremely frustrated, especially if there were a more climate-friendly way to get around.

The message from German Rail: You travel greener by train.