Finalist
Audio & Radio
Consumer Campaign
| Entrant: | Ogilvy Germany |
| Brand: | German Rail |
| Title(s): | "Could be greener: Coffee Cup", "Could be greener: Baby", "Could be greener: Backpack" |
| Corporate Name of Client: | German Rail, Berlin |
| Clients: | Juergen Kornmann/Stefanie Berk/Dr. Thomas Kemper/Julia Janssen/Markus Faelsch/Ben Jounes Haoulani |
| Agency: | Ogilvy Germany |
| Agency Creative Chairman: | Dr. Stephan Vogel |
| Global Chief Creative Officer: | Liz Taylor |
| Chief Creative Officers: | Siyamak Jung/Dora Osinde |
| Executive Creative Director: | Peter Roemmelt |
| Creative Directors: | Sinya Horwedel/Simon Oppmann/Asli Sahin |
| Copywriter: | Chané Botha |
| Agency Producer: | Tina Rentzsch |
| Agency Account Team: | Roland Stauber/Alice Baldczus'Carmen Noisternig |
| Production Company: | ANQER, Frankfurt am Main |
| Director: | Tom Streller |
| Producer: | Simon Hebler |
| Director of Photography: | Tim Pfautsch |
| Post-Production Company: | ACHT Hamburg, Hamburg |
| Editor: | Mathias Koehler |
| Colorist: | Max Baule |
| Sound Design Company: | Riversound Studio, Geisenheim |
| Sound Designer: | Bernhard Leimbrock |
| Music Production Company: | MOKOH Music, Berlin |
| Music Producer: | Stephan Moritz |
| Music Composers: | Schallbauer/Stephan Moritz |
| Audio Production Company: | FunDeMental, Frankfurt am Main |
| Audio Producer: | Stephan Becker |
Description:
Oh, the things we do and don't do for the climate! It even influences our sustainably conscious buying power. We drink from biodegradable takeaway coffee cups, choose those priceless 100% vegan backpacks made from banana fibres and opt for the bio baby products only.
Yes, for us, these climate conscious decisions are our sustainable quantum leaps; they make us feel like the vanguards of climate protection.
But then, we hop on a plane or turn on the ignition of our gasoline guzzling cars and in just a few minutes, our efforts go up in a sea of CO2.
This brings us to a crucial point: If our vegan backpacks and environmentally friendly goods could talk, how would they feel, what would they say about it all?
They'd be extremely frustrated, especially if there were a more climate-friendly way to get around.
The message from German Rail: You travel greener by train.