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Entrant: Studio Resonate, SiriusXM Media, Oakland
Brand: LUXE Bidet
Title: "LUXE Bidet & Conan O'Brien Needs A Friend: Good Clean Fun"
Where was this broadcast?: Podcast Streaming Platforms
Corporate Name of Client: LUXE Bidet
Client Company CEO: Anjum Gupta
Client Companies Marketing Managers: Emma Andersen/James Kelley
Client Company Marketing Associate: Kaitlyn Chan
Agency: Studio Resonate, SiriusXM Media, Oakland
Agency Vice President, Creative: Casey Baker
Group Creative Director: Chelsea Campbell
Senior Copywriter: Veronica Kwiatkowski
Agency Project Manager: Tyler Ott
Agency Senior Ad Operations Specialist: Drew Daigle
Agency Revenue Partnerships: Ben Cabonargi
Agency Senior Account Executive: Shauna Casey
Agency Account Manager: Aura Reyes
Podcast Host - Conan O’Brien Needs A Friend: Conan O’Brien

Description:
Here’s the thing about owning a bidet: people might laugh when they first see it, but they’ll thank you forever when they use it.

And that’s exactly what happened in this Luxe Bidet host-read execution with Conan O’Brien. Conan’s instinctual reaction to the talking points was much like people’s instinctive reaction to a bidet - uproarious laughter.

But he leaned into his amusement to deliver a read that was authentic, funny, and engaging for almost 4 minutes. His enthusiasm and ability to have fun with these talking points highlights the magic that can happen when there is a true alignment between host and advertiser, and when advertisers are able to step back and let a hosts’ personality shine.

And while of course it’s funny to hear one of our favorite comedic icons talk about washing his b*tthole, at the end of the day, this read showed listeners that proper hygiene is no laughing matter.