Finalist
Audio & Radio
Podcasts
| Entrant: | Studio Resonate, SiriusXM Media, Oakland |
| Brand: | LUXE Bidet |
| Title: | "LUXE Bidet & Conan O'Brien Needs A Friend: Good Clean Fun" |
| Where was this broadcast?: | Podcast Streaming Platforms |
| Corporate Name of Client: | LUXE Bidet |
| Client Company CEO: | Anjum Gupta |
| Client Companies Marketing Managers: | Emma Andersen/James Kelley |
| Client Company Marketing Associate: | Kaitlyn Chan |
| Agency: | Studio Resonate, SiriusXM Media, Oakland |
| Agency Vice President, Creative: | Casey Baker |
| Group Creative Director: | Chelsea Campbell |
| Senior Copywriter: | Veronica Kwiatkowski |
| Agency Project Manager: | Tyler Ott |
| Agency Senior Ad Operations Specialist: | Drew Daigle |
| Agency Revenue Partnerships: | Ben Cabonargi |
| Agency Senior Account Executive: | Shauna Casey |
| Agency Account Manager: | Aura Reyes |
| Podcast Host - Conan O’Brien Needs A Friend: | Conan O’Brien |
Description:
And that’s exactly what happened in this Luxe Bidet host-read execution with Conan O’Brien. Conan’s instinctual reaction to the talking points was much like people’s instinctive reaction to a bidet - uproarious laughter.
But he leaned into his amusement to deliver a read that was authentic, funny, and engaging for almost 4 minutes. His enthusiasm and ability to have fun with these talking points highlights the magic that can happen when there is a true alignment between host and advertiser, and when advertisers are able to step back and let a hosts’ personality shine.
And while of course it’s funny to hear one of our favorite comedic icons talk about washing his b*tthole, at the end of the day, this read showed listeners that proper hygiene is no laughing matter.