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Entrant: VML Argentina, Buenos Aires
Brand: Movistar
Title: "Sharenting, the Musical"
Corporate Name of Client: Movistar
Client Company: Movistar
Client Advertising and Brand Manager: Almendra Ogdon
Client Head of Brand and Advertising: Agustina Iparraguirre
Client Brand Analyst: Mayra Huertos
Client Head of Media: Erika Mc Donogh
Client Media Analysts: Agustina Quaranta/Flavia Solé
Client Press & External Communications Manager: Florencia Leone
Client Press & PR: Laila Marino
Media Company: Havas 
Agency: VML Argentina, Buenos Aires
Global Chief Creative Officer: Debbi Vandeven
Deputy Chief Creative Officer: Rafael Pitanguy
Creative Lead WPP: Daniel Bonner
Chief Creative Officer LATAM: Nino Goldberg
Deputy Chief Creative Officers LATAM: Daniel Minaker/Sebastian Tarazaga
Chief Creative Officers Argentina: Rafa Quijano/Daro Gonzalez
Creative Directors: Daniel Felix/Matías Abbondio/Maximiliano Pugliese
Copywriters: Tatiana Dobosz/María Mercedes Esposito
Art Directors: Macarena Sanchez/Catalina Menendez/Zoe Vitale
Agency Head of Art: Fernando Rossini
Art Supervisor: Solana Viton
Agency Heads of Production: Josefina Espil/Marcelo Fontao
Agency Producer: Daniela Rivero
Agency Editors: Marina Carranza/Lucia Spratt/Williams Morales/Leandro Ramirez/Camila Silvera/Mercedes Nogues
Agency Content Manager: Noelia Varejao
Agency Head of Content & Comms Strategy: Silvina Coto
Agency Content & Comms Strategist: Estefania Pezzutti
Agency Account Director: Magdalena Sofer
Agency Account Supervisor: María José Zuccarelli
Agency Account Executive: Ayelén Rodriguez Trinta
Agency Chief Strategy Officer: Fabiana Antonelli
Agency Brand Strategists: Fabiola Zerpa/Lourdes Toledo/Shana Luz Napolitano
Agency Chief MarTech Officer: Alejandro Francolini
Agency Tech Manager: Juan Simon
Agency Squad Lead: Diego Ferrero
Agency Tech Lead: Javier Corra
Agency Frontend Developer: Rodrigo Molina Rudich
Agency Project Manager: Federico Hollweck
Agency SysAdmins: Julian Heredia/Maximiliano Leeb
Agency Client Services Director: Belén Yusso
Production Company: Oruga Films
Complementary Production Company: Duro Films
Directors: Martin Levi/Carmin Aisen
Director - Duro Films: Felipe Escalada
Executive Producers: Javier Nir/Jonathan Borisonik
Producer: Ariel Fainholc
Executive Producer - Duro Films: Lucas Delenikas
Producer - Duuro Films: Cristian Izzi
Director of Photography: Pablo Lozano
Post-Producer: Sebastián Reibel
Editor: Manu Salomon
Colorist: Sebastián Guttman
Art Director - Oruga Films: Enrique Cicciari
Costume Design - Oruga Films : Josefina Kristoff
Art Director - Duro Films: Gisela Arevalos
Costume Design - Duro Films: Luciana Romero
Music Production Company: Bamba

Description:
Sharenting (noun): informal The habitual use of social media to share videos, images and information of one’s children.

This new term, although unknown by Argentines, is a prevalent issue in the country's digital landscape.

Shockingly, 81% of children under six months old already have a digital presence online, and by the age of five, a typical parent will have shared around 1,500 photos of their child. Unfortunately, approximately 8/10 parents continue to post about their children on social media without considering the risks involved.

This excessive overexposure of children, often shared without considering children's opinion on their digital print, has serious implications both on children's security and self-esteem. Sharenting can lead to grooming, bullying, impersonation, and other harmful consequences for them.

Yet, in Argentina, parents remain unaware of this issue.