Finalist
Audio & Radio
Branded Entertainment
Entrant: | VML Argentina, Buenos Aires |
Brand: | Movistar |
Title: | "Sharenting, the Musical" |
Corporate Name of Client: | Movistar |
Client Company: | Movistar |
Client Advertising and Brand Manager: | Almendra Ogdon |
Client Head of Brand and Advertising: | Agustina Iparraguirre |
Client Brand Analyst: | Mayra Huertos |
Client Head of Media: | Erika Mc Donogh |
Client Media Analysts: | Agustina Quaranta/Flavia Solé |
Client Press & External Communications Manager: | Florencia Leone |
Client Press & PR: | Laila Marino |
Media Company: | Havas |
Agency: | VML Argentina, Buenos Aires |
Global Chief Creative Officer: | Debbi Vandeven |
Deputy Chief Creative Officer: | Rafael Pitanguy |
Creative Lead WPP: | Daniel Bonner |
Chief Creative Officer LATAM: | Nino Goldberg |
Deputy Chief Creative Officers LATAM: | Daniel Minaker/Sebastian Tarazaga |
Chief Creative Officers Argentina: | Rafa Quijano/Daro Gonzalez |
Creative Directors: | Daniel Felix/Matías Abbondio/Maximiliano Pugliese |
Copywriters: | Tatiana Dobosz/María Mercedes Esposito |
Art Directors: | Macarena Sanchez/Catalina Menendez/Zoe Vitale |
Agency Head of Art: | Fernando Rossini |
Art Supervisor: | Solana Viton |
Agency Heads of Production: | Josefina Espil/Marcelo Fontao |
Agency Producer: | Daniela Rivero |
Agency Editors: | Marina Carranza/Lucia Spratt/Williams Morales/Leandro Ramirez/Camila Silvera/Mercedes Nogues |
Agency Content Manager: | Noelia Varejao |
Agency Head of Content & Comms Strategy: | Silvina Coto |
Agency Content & Comms Strategist: | Estefania Pezzutti |
Agency Account Director: | Magdalena Sofer |
Agency Account Supervisor: | María José Zuccarelli |
Agency Account Executive: | Ayelén Rodriguez Trinta |
Agency Chief Strategy Officer: | Fabiana Antonelli |
Agency Brand Strategists: | Fabiola Zerpa/Lourdes Toledo/Shana Luz Napolitano |
Agency Chief MarTech Officer: | Alejandro Francolini |
Agency Tech Manager: | Juan Simon |
Agency Squad Lead: | Diego Ferrero |
Agency Tech Lead: | Javier Corra |
Agency Frontend Developer: | Rodrigo Molina Rudich |
Agency Project Manager: | Federico Hollweck |
Agency SysAdmins: | Julian Heredia/Maximiliano Leeb |
Agency Client Services Director: | Belén Yusso |
Production Company: | Oruga Films |
Complementary Production Company: | Duro Films |
Directors: | Martin Levi/Carmin Aisen |
Director - Duro Films: | Felipe Escalada |
Executive Producers: | Javier Nir/Jonathan Borisonik |
Producer: | Ariel Fainholc |
Executive Producer - Duro Films: | Lucas Delenikas |
Producer - Duuro Films: | Cristian Izzi |
Director of Photography: | Pablo Lozano |
Post-Producer: | Sebastián Reibel |
Editor: | Manu Salomon |
Colorist: | Sebastián Guttman |
Art Director - Oruga Films: | Enrique Cicciari |
Costume Design - Oruga Films : | Josefina Kristoff |
Art Director - Duro Films: | Gisela Arevalos |
Costume Design - Duro Films: | Luciana Romero |
Music Production Company: | Bamba |
Description:
This new term, although unknown by Argentines, is a prevalent issue in the country's digital landscape.
Shockingly, 81% of children under six months old already have a digital presence online, and by the age of five, a typical parent will have shared around 1,500 photos of their child. Unfortunately, approximately 8/10 parents continue to post about their children on social media without considering the risks involved.
This excessive overexposure of children, often shared without considering children's opinion on their digital print, has serious implications both on children's security and self-esteem. Sharenting can lead to grooming, bullying, impersonation, and other harmful consequences for them.
Yet, in Argentina, parents remain unaware of this issue.