Global Network of the Year:
Ogilvy
Finalist
Creativity In B2B
Storytelling and Content
| Entrant: | Ogilvy Germany |
| Brand: | German Rail |
| Title: | "More Reasons to Escape" |
| Corporate Name of Client: | German Rail, Berlin |
| Clients: | Juergen Kornmann/Stefanie Berk, Dr./Thomas Kemper/Julia Janssen/Markus Faelsch/Florian Schroeder/Julia Kilian |
| Agency: | Ogilvy Germany |
| Agency Creative Chairman: | Dr. Stephan Vogel |
| Global Chief Creative Officer: | Liz Taylor |
| Chief Creative Officers: | Siyamak Jung/Dora Osinde |
| Creative Directors: | Sinya Horwedel/Asli Sahin |
| Copywriter: | Elena Chiaradia |
| Art Director: | Maximilian Ettl |
| Agency Account Team: | Roland Stauber/Alice Baldczus |
| Motion Design & Postproduction: | Dominik Bull |
| Sound Design Company: | Riversound Studio , Geisenheim |
| Sound Designer: | Bernhard Leimbrock |
Description:
Businesspeople opt for online meetings because they’re effective and efficient. Or so we’d like to think.
While the age of online meetings is here to stay, so too are the technical problems of online video calls. From connections that drop and echoes that takeover to tech that just won’t work – these are moments that leave people thinking: “WTF?! S.O.S! Crap!”
We used the interfaces of well-known video conferencing platforms and turned participants’ initials into calls for help. Our idea reminded businesspeople there are still reasons to escape video calls and that they can still meet in person by taking an eco-friendly train to get there.