Gold
TV & Cinema
Zeitgeist
| Entrant: | Marcel, Paris |
| Brand: | Orange |
| Title: | "WoMen's Football" |
| Corporate Name of Client: | Orange |
| Client Company: | Orange, Paris |
| Client Lead: | Anne Dauvé |
| Agency: | Marcel, Paris |
| Agency Presidents: | Pascal? Nessim?/Charles Georges-Picot/Gaëtan du Peloux/Youri Guerassimov |
| CCO Publicis France: | Marco Venturelli |
| Executive Creative Director: | Fabrice Delacourt |
| Senior Creative Director: | Xavier ?Le Boullenger |
| Agency Social Media Creative: | Mathieu Borza |
| Senior Copywriter: | Antonin Jacquot |
| Copywriters: | Anais Herd-Smith/Vincent Brillet |
| Senior Art Director: | Vincent Teffene |
| Art Director: | Sam Salou |
| Agency Editors: | Loick Tranier/Julien Hannedouche |
| Agency Motion Designer: | Julien Taillez |
| Agency Project Manager: | Antoine Zago-Meyer |
| Agency Project Director: | Eva Castrillo |
| Agency Associate Director: | Eric?Guillod |
| Agency Head of Traffic: | Laurene Ametowoglo |
| Agency Traffic Assistants: | Violette Bousquet/Victoire Pothier |
| Agency Strategic Planner: | Margaux Grenouilloux |
| Agency Account Director: | Solène Raverdy |
| Agency Communication Director: | Aliou Maro |
| Production Companies: | Prodigious, Paris/Les Artisans du Film, Paris |
| Production Company CEO: | Christopher Thiery |
| Production Company Head of Production: | Timothé Rosenberg |
| Producer - Les Artisans du Film: | Valéry du Peloux/Sixtine Busetti |
| Production Company Post-Producer: | Jonathan Keita |
| Production Company Lead Flame Artist - VFX Supervisor: | Nicolas Vogel |
| Production Companies VFX Artists: | Sébastien Delecour/Sylysak Taidonekhong/ Emilia Redondy/Luc Noehringer/ Guillaume Riboulet/Louis Nicod/François-Xavier Clément/Paul Crézé/Léo Auger/Adrien Vernier/Mathieu Cabaret |
| Production Company Chief Editor: | Mickäel Bandela |
| Production Company Sound Producer: | Joël Tessonneau |
| Production Company Sound Engineer: | Olivier Vehert |
| Production Company Post-Production Manager: | Franck-Hervé Marc |
| Archivists - Les Artisans du Film: | Rethi Tan/Pouria Hossein-Pour |
Description:
In France, football is king. The ambitious women's team, consistently #5 in FIFA rankings, reached the 2021 Euro semi-final. Despite success no TV channel agreed to broadcast the competition, 3 weeks before the WC.
Orange is the leading telecommunications provider in France and a historical sponsor of French football. While Orange equally supports both the men's and women's national football teams, women's football still faces significant gender bias among fans.
To spark the support the team deserved, Orange needed to confront these bias. So it hacked the most viral type of sport content on social platforms to help the fan recognize their own bias and the equal value of women's football.
For once it felt so good to be fooled that the video quickly became French most popular, watched and shared content. With such a success one of the broadcasters of the competition ask for the video to be aired on live TV just before the first match.