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Entrant: Marcel, Paris
Brand: Orange
Title: "WoMen's Football"
Corporate Name of Client: Orange
Client Company: Orange , Paris
Client Lead: Anne Dauvé
Agency: Marcel, Paris
Agency Presidents: Pascal? Nessim?/Charles Georges-Picot/Gaëtan du Peloux/Youri Guerassimov
CCO Publicis France: Marco Venturelli
Executive Creative Director: Fabrice Delacourt
Senior Creative Director: Xavier ?Le Boullenger
Agency Social Media Creative: Mathieu Borza
Senior Copywriter: Antonin Jacquot
Copywriters: Anais Herd-Smith/Vincent Brillet
Senior Art Director: Vincent Teffene
Art Director: Sam Salou
Agency Editors: Loick Tranier/Julien Hannedouche
Agency Motion Designer: Julien Taillez
Agency Project Manager: Antoine Zago-Meyer
Agency Project Director: Eva Castrillo
Agency Associate Director: Eric?Guillod
Agency Head of Traffic: Laurene Ametowoglo
Agency Traffic Assistants: Violette Bousquet/Victoire Pothier
Agency Strategic Planner: Margaux Grenouilloux
Agency Account Director: Solène Raverdy
Agency Communication Director: Aliou Maro
Production Companies: Prodigious, Paris/Les Artisans du Film, Paris
Production Company CEO: Christopher Thiery
Production Company Head of Production: Timothé Rosenberg
Producer - Les Artisans du Film: Valéry du Peloux/Sixtine Busetti
Production Company Post-Producer: Jonathan Keita
Production Company Lead Flame Artist - VFX Supervisor: Nicolas Vogel
Production Companies VFX Artists: Sébastien Delecour/Sylysak Taidonekhong/ Emilia Redondy/Luc Noehringer/ Guillaume Riboulet/Louis Nicod/François-Xavier Clément/Paul Crézé/Léo Auger/Adrien Vernier/Mathieu Cabaret
Production Company Chief Editor: Mickäel Bandela
Production Company Sound Producer: Joël Tessonneau
Production Company Sound Engineer: Olivier Vehert
Production Company Post-Production Manager: Franck-Hervé Marc
Archivists - Les Artisans du Film: Rethi Tan/Pouria Hossein-Pour

Description:
Support in football is gender-biased. To encourage the French women’s team before the 2023 World Cup, Orange tricked the fans into loving woman’s football.

We first showcased a never-seen-before compilation of top plays by French male stars (Mbappé, Giroud, Griezmann...). Then we reveal the ruse. The video was in fact a compilation of... women’s technical moves!

Thanks to VFX, we faked the appearance of the French woman's team in the 1st part. The 2nd part showcases the same actions, without VFX, allowing the audience to admire the talent of the women’s team, free from gender stereotypes.