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Regional Independent Network of the Year: Europe
Serviceplan

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Evolution
Product Innovation

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Entrant: SERVICEPLAN Germany, Munich
Brand: Velta LLC
Title: "Ukrainium™ Technology. The Strongest Element On Earth, Reinvented."
Corporate Name of Client: Velta LLC
Clients: Andriy Brodsky/Anna Kapustina/Volodymyr Yarovinsky
Media Companies: MEDIAPLUS Germany, Munich/MEDIAPLUS Ukraine, Kiev
CEO - MEDIAPLUS Ukraine: Tetiana Tkach
Media Company Global Creative Lead: Maximilian Florian Schöngen
Media Company Director of Creative Media & Awards: Sabrina Duchow
Agency: SERVICEPLAN Germany, Munich/SERVICEPLAN Ukraine, Kiev
Global Chief Creative Officer: Alex Schill
Executive Creative Directors: Lorenz Langgartner/Franz Röppischer
Creative Director: Dennis Fritz
Copywriters: Shruthi Subramanian/Javier Granados
Art Directors: Camille Nizet/Tanvi Phalak/Rohil Borole/Kai West Schlosser
Agency Motion Designers: Klas Batschkus/Margarita Nikolajeva/Michal Kuśmierz
Managing Director - SERVICEPLAN Ukraine: Olena Yakovlieva
Agency Global Head of Creative Operations: Sabine Gwinner
Agency Senior Creative Operations Manager: Martina Ahrens
Agency Creative Operations Manager: Susan Horn
Digital Company: PLAN.NET Germany, Munich
Digital Company Customer Journey Manager: Anastasiia Koshil
Creative Coder - Standardabweichung: Daniel Kuhnlein
Production Company: United24 Media , Kiev
Director: Hanna Kopylova
Line Producer: Valeriia Zagerst
Director of Photography: Nikolay Hrinenko
2nd DOP: Andrii Bolotin
1st AC: Oleksandr Skoryk
Head of Production: Levgenii Slavnyi
Production Project Manager: Nataliia Kondrashova
Gaffer: Volodymyr Akulov
Creative Producer - off Studios: Kevin Riedl
Producer - off Studios: Simon Mairhofer
DoP - off Studios: Lucas
Audio - off Studios: Benedikt Dorn
Creative Production Intern - off Studios: Sahra Zobair
Editors: Ben Bartel/Hendrik Sommerfeld
Sound Editor: Ilchenko Mykyta
Sound Designers: Jürgen Branz/Christoph Groß
Sound: Serhii Volgin
Design Company: WorkByWorks, New York
Designer: Han Gao
Development Company: Burrow, Berlin
Graphic Designers - Burrow: Giulia Schelm/Philipp Koller
Industrial Designer: Ashwin Suresh
Industrial Designer - Addium: Manuel Irritier
CEO - HyperNormal: Valentyn Paniuta
Art Director - HyperNormal: Max Nazarov
Copywriter - HyperNormal: Anna Kapustina
Project Manager - HyperNormal: Anastasiia Melezhyk
Rental Manager - Patriot Rental: Yurii Pleskach
Co-Founder - Non Zero: Deep Dawda
Studio Artist - Non Zero: Raghavendra Rao
Voiceover Artists: Stetsenko Oleksandr/Khomytovskiy Danylo

Description:
Titanium is one of the most sought-after materials due to its high tensile strength with light weight, its ability to withstand extreme temperatures, and its excellent biocompatibility.

However, the source materials are also exceptionally rare, and traditional titanium production is not only bad for the environment but also exceedingly expensive.

Ukraine has one of the largest resources of raw titanium worldwide, and the industry is an important part of the national economy. But due to the Russian-Ukrainian war, the traditional titanium supply chain has been compromised.

With their backs to the wall, scientists from the Ukrainian company Velta discovered a way to produce titanium that’s so innovative, it deserves to be an element of its own. Idea: Ukrainium™. The strongest element on earth – now also sustainable and affordable.

The key difference is that its production makes use of a chemical reaction instead of thermal energy. Due to low temperatures and zero waste, production emits 8 times less CO2 and is 4 times less expensive than titanium, while maintaining the same strength and lightness. This makes many new applications possible: entry-level consumer products, affordable medical supply, sustainable industrial fabrication – all made from the strongest material on the planet, now accessible to everyone. Ukrainium™ is the strongest element on Earth, reinvented. Impact: While the initial development was funded with $3 million, further funding cannot be disclosed due to the sensitive geopolitical environment.

Velta is in talks with several manufacturing companies in Europe and the US to use Ukrainium™ in their production. Due to requiring fewer steps and energy, the new process is highly scalable. With 10,000 tons of Ukrainium™ to be produced annually, the new Velta facility will save 70,000 tons of CO2 per year.

Velta is in talks with several US states and EU countries to build several more facilities until 2030.