Gold
Music Video
Best Music Video
| Entrant: | Freenjoy, Los Angeles |
| Brand: | Lil Dicky |
| Title: | "HAHAHA" |
| Corporate Name of Client: | Lil Dicky |
| Production Companies: | Freenjoy, Los Angeles/Tyepface, Los Angeles |
| Director: | Phillip R Lopez |
| Executive Producers: | Nathan Scherrer/Tara Sheree/Aiden Magarian/Collin Druz |
| Director of Photography: | Benjamin Loeb |
| Production Designer: | Tyler Evans |
| Post-Producer: | Matt McCluggage |
| VFX Company: | Pendulum VFX, Los Angeles |
| Editor: | Phillip R Lopez |
| Color Company: | Ethos Studios |
| Colorist: | Dante Pasquinelli |
Description:
Lil Dicky's 'HAHAHA' music video is a comedic exploration of the trappings of fame and the absurdities the rap persona.
The video portrays the unpredictable nature and chaotic energy of the iconic villain, the Joker with the underlying commentary of the hollowness that can be associated with wealth and fame.
The music video maintains a fast-paced energy throughout moving between an explosive jailbreak scene, a hostage situation and a high-speed chase ending in a flipped limousine.
The constant repetition of "That's a joke, that's a joke" reminds the listener that this is all a performance. It acknowledges the absurdity of the lyrics and the video's portrayal of fame.