Finalist
Creative Use of Data
Data-Led Creativity
| Entrant: | Paradais DDB, Guayaquil |
| Brand: | Banco del Pacífico |
| Title: | "Gamer Loan" |
| Corporate Name of Client: | Banco del Pacífico |
| Client Company: | Banco del Pacífico |
| Client Company Brand Director: | Andrés Mesias |
| Client Company Marketing Manager: | Ruth Silva |
| Chief Marketing Officer: | Patricia Silva |
| Agency: | Paradais DDB, Guayaquil |
| Chief Creative Officer: | Agustín Febres-Cordero |
| Executive Creative Director: | Lupas Celis |
| Creative Directors - Copy: | José Serrano/José Reinoso |
| Copywriters: | Gabriela Ortiz/Eduardo Hernandez |
| Art Director: | Sebastian Pulla |
| Agency Heads of Art: | Alfonso de la Rosa/Estefanía Ruda/Daniel Gabela |
| Agency Designer: | Daniel Aucancela |
| Agency Editor: | Christopher Valdiviezo |
| Agency Content Manager: | Melissa Garcia |
| Agency Head of Innovation and Experience: | Christine Lane |
| Agency Chief Strategy Officer: | Ricardo Medina |
| Agency Experience Strategy Director: | Melissa Hochman |
| Agency Account Executive: | Maria Gracia Muñoz |
| Agency Account Director: | Ilse Garcia |
| Agency Director of Regional Communications and PR: | Angela Henao |
| Production Company: | YEPETO |
| Director: | Tito Duran |
| Director of Photography: | Javier Martinez |