Eligibility: Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval from 1st July 2023 through 31st August 2024.
New Categories For 2024
Creative Strategy Recognizes the thinking that leads into and inspires the creative idea. Creative Strategy takes all of the available data, turns it into an insight and from this, creates a strong strategic jumping off point for an impactful creative idea.
Direct Marketing and Advertising focused directly to the consumer - focused on receiving a direct response from the clear target audience, with a call to action and defined results.
